Ideas emerge from the market and our existing customers experiences. They often sprout at the intersection of technologies (For example, enterprise collaboration and social) where we spot un-met needs, beyond the scope of solutions on offer.
When a business unit gains sufficient market traction - typically through a product with early-stage customers - it is spun off as an independent entity.
As the company grows, it hires critical executives, typically in marketing, sales and business divisions.
Companies create their own exits.