The value of APIs has dramatically shifted over the past few years, taking centre stage for companies looking to maintain an edge over their competition. Technology is about streamlining and creating convenience, and APIs are no exception. APIs provide a set of rules for how software components interact (e.g. what information can be requested). These rulesets are the building blocks to developing new applications, and enable existing applications to expand.
Through this, APIs enhance compatibility and increase the appeal of your main products by simulating a more adaptive and robust connection between, for example, different software.
Let’s say that you’ve got a suite of great software hidden behind a wall. The wall is created by your clients’ inability to properly access, retrieve information from, or integrate your product or services into their own. APIs are the doorway that unlock this caged potential; they’re the structure to ensure a predefined request-and-response capability is in place, maintained regardless of changes to the front-end.